Mass Communication and Public Health

Mass Communication and Public Health
Author: Charles K. Atkin
Publisher: SAGE
Total Pages: 204
Release: 1990-08
Genre: Language Arts & Disciplines
ISBN: 9780803939257


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This book evolved from a recent national conference that was convened to explore how the mass media could become a more potent weapon to improve public health. The conference sought to achieve several goals: increasing understanding of mass communication influences on health issues and problems, exploring shared responsibilities among media and public health professionals, designing strategies for influencing policymakers and gatekeepers in each field, and setting priorities for future initiatives and research.


Mass Communication and Public Health
Language: en
Pages: 204
Authors: Charles K. Atkin
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1990-08 - Publisher: SAGE

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This book evolved from a recent national conference that was convened to explore how the mass media could become a more potent weapon to improve public health.
Health Communication and Mass Media
Language: en
Pages: 466
Authors: Dr Benjamin R Bates
Categories: Business & Economics
Type: BOOK - Published: 2013-07-28 - Publisher: Gower Publishing, Ltd.

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Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapt
Public Health Communication
Language: en
Pages: 530
Authors: Claudia Parvanta
Categories: Education
Type: BOOK - Published: 2017-03-22 - Publisher: Jones & Bartlett Learning

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Designed for master’s level study, Public Health Communication: Critical Tools and Strategies will prepare new graduates for any entry level position in publi
The Future of the Public's Health in the 21st Century
Language: en
Pages: 536
Authors: Institute of Medicine
Categories: Medical
Type: BOOK - Published: 2003-02-01 - Publisher: National Academies Press

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The anthrax incidents following the 9/11 terrorist attacks put the spotlight on the nation's public health agencies, placing it under an unprecedented scrutiny
The Power of the Media in Health Communication
Language: en
Pages: 232
Authors: Valentina Marinescu
Categories: Medical
Type: BOOK - Published: 2016-04-20 - Publisher: Routledge

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Health is a contested concept that has been defined in numerous ways. The media is extremely powerful in promoting health beliefs and in creating role models fo