Marketing Warfare
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Marketing Warfare
| Author | : Al Ries |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 228 |
| Release | : 1997-11-22 |
| Genre | : Business & Economics |
| ISBN | : 9780071371124 |
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"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
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