Marketing Tourism Hospitality And Leisure In Europe
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Marketing Tourism, Hospitality and Leisure in Europe
| Author | : Susan Horner |
| Publisher | : Arden Shakespeare |
| Total Pages | : 736 |
| Release | : 1996 |
| Genre | : Business & Economics |
| ISBN | : |
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This text looks at marketing from a European perspective. In addition to case studies, it considers differences in consumer behaviour between European countries. The text is supported by student exercises and adopts a student-centered learning approach.
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