Marketing to Millennials
Language: en
Pages: 220
Authors: Jeff Fromm
Categories: Business & Economics
Type: BOOK - Published: 2013-07-10 - Publisher: AMACOM

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Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty. The
Marketing to Gen Z
Language: en
Pages: 247
Authors: Jeff Fromm
Categories: Business & Economics
Type: BOOK - Published: 2018-03-26 - Publisher: AMACOM

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With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this
Millennials with Kids
Language: en
Pages: 268
Authors: Jeff Fromm
Categories: Business & Economics
Type: BOOK - Published: 2015-08-19 - Publisher: AMACOM

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While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, th
Marketing to Millennials For Dummies
Language: en
Pages: 364
Authors: Corey Padveen
Categories: Business & Economics
Type: BOOK - Published: 2017-04-28 - Publisher: John Wiley & Sons

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Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States —but until you underst
Marketing to Millennials
Language: en
Pages: 224
Authors: Jeff Fromm
Categories: Consumer behavior
Type: BOOK - Published: 2013 - Publisher:

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The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies th