Digital Marketing Strategy
Language: en
Pages: 344
Authors: Simon Kingsnorth
Categories: Business & Economics
Type: BOOK - Published: 2016-05-03 - Publisher: Kogan Page Publishers

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The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. D
The McGraw-Hill 36-Hour Course: Online Marketing
Language: en
Pages: 272
Authors: Lorrie Thomas
Categories: Business & Economics
Type: BOOK - Published: 2011-01-07 - Publisher: McGraw Hill Professional

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A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about
Online Marketing Heroes
Language: en
Pages: 341
Authors: Michael Miller
Categories: Computers
Type: BOOK - Published: 2008-03-10 - Publisher: John Wiley & Sons

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This book focuses on today's most successful online marketers, with up-to-date information and advice on current online marketing trends. It includes 25 intervi
Online Marketing
Language: en
Pages: 558
Authors: Richard Gay
Categories: Business & Economics
Type: BOOK - Published: 2007-03-15 - Publisher: Oxford University Press

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'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mi
Complete B2B Online Marketing
Language: en
Pages: 283
Authors: William Leake
Categories: Business & Economics
Type: BOOK - Published: 2012-07-24 - Publisher: John Wiley & Sons

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Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but