Marketing in Context
Language: en
Pages: 237
Authors: Chris Hackley
Categories: Business & Economics
Type: BOOK - Published: 2013-11-14 - Publisher: Springer

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The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn'
The Context Marketing Revolution
Language: en
Pages: 178
Authors: Mathew Sweezey
Categories: Business & Economics
Type: BOOK - Published: 2020-03-24 - Publisher: Harvard Business Press

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In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first ti
Social Media in the Marketing Context
Language: en
Pages: 184
Authors: Cherniece J. Plume
Categories: Computers
Type: BOOK - Published: 2016-09-30 - Publisher: Chandos Publishing

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Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment
Marketing in Context
Language: en
Pages: 237
Authors: Chris Hackley
Categories: Business & Economics
Type: BOOK - Published: 2013-11-14 - Publisher: Springer

GET EBOOK

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn'
Marketing Planning
Language: en
Pages: 264
Authors: Jim Blythe
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: Financial Times/Prentice Hall

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Jim Blythe and Phil Megicks Marketing Planning Strategy, Environment and Context For marketers, planning revolves around what we think our consumers want us to