Managing Networks In International Business
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Managing Networks in International Business
Author | : M. Forsgren |
Publisher | : Routledge |
Total Pages | : 276 |
Release | : 2014-02-04 |
Genre | : Business & Economics |
ISBN | : 1317762460 |
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The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena.