Managing Global Strategy

Managing Global Strategy
Author: William H. A. Johnson
Publisher: Routledge
Total Pages: 151
Release: 2020-10-21
Genre: Business & Economics
ISBN: 1000201473


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This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities. Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include: • Internal and external environmental analyses; • Cross-cultural communication; • Structural considerations; • Leadership and motivation; • Foreign market entry, mergers, alliances and acquisitions. Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author.


Managing Global Strategy
Language: en
Pages: 151
Authors: William H. A. Johnson
Categories: Business & Economics
Type: BOOK - Published: 2020-10-21 - Publisher: Routledge

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This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups
Global Strategy and Management
Language: en
Pages: 0
Authors: Paul N. Gooderham
Categories: International business enterprises
Type: BOOK - Published: 2019 - Publisher:

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This book addresses the most crucial challenges facing managers of MNCs as they operate across different institutional frameworks and complex cultural contexts.
Global Strategic Management
Language: en
Pages: 445
Authors: Jedrzej George Frynas
Categories: Business & Economics
Type: BOOK - Published: 2015 - Publisher: Oxford University Press, USA

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Emphasising the essential techniques of business best practices, this title offers thorough analysis and discussions on concepts such as environmental analysis,
Fundamentals of Global Strategy
Language: en
Pages: 272
Authors: Cornelis A. de Kluyver
Categories: Business & Economics
Type: BOOK - Published: 2010-08-20 - Publisher: Business Expert Press

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The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil co
Global Strategy
Language: en
Pages: 260
Authors: Andrew C. Inkpen
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Oxford University Press

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Looking at the question of how firms can compete in a global environment, the authors examine the issues considered central to the study of strategic management