Managing and Marketing Tourist Destinations

Managing and Marketing Tourist Destinations
Author: Metin Kozak
Publisher: Routledge
Total Pages: 263
Release: 2010-11
Genre: Business & Economics
ISBN: 1136904751
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Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.


Managing and Marketing Tourist Destinations
Language: en
Pages: 263

Managing and Marketing Tourist Destinations

Authors: Metin Kozak
Categories: Business & Economics
Type: BOOK - Published: 2010-11 - Publisher: Routledge

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Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the the
Destination Management and Marketing: Breakthroughs in Research and Practice
Language: en
Pages: 1214

Destination Management and Marketing: Breakthroughs in Research and Practice

Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2020-03-06 - Publisher: IGI Global

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The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that deve
Marketing Tourist Destinations in Emerging Economies
Language: en
Pages: 315

Marketing Tourist Destinations in Emerging Economies

Authors: Ishmael Mensah
Categories: Business & Economics
Type: BOOK - Published: 2021-11-27 - Publisher: Springer Nature

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While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinati
The Handbook of Managing and Marketing Tourism Experiences
Language: en
Pages: 579

The Handbook of Managing and Marketing Tourism Experiences

Authors: Marios Sotiriadis
Categories: Business & Economics
Type: BOOK - Published: 2016-11-09 - Publisher: Emerald Group Publishing

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The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized an
Destination Marketing and Management
Language: en
Pages: 380

Destination Marketing and Management

Authors: Youcheng Wang
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: CABI

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This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in partic