Management Decision Making Big Data And Analytics
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Management Decision-Making, Big Data and Analytics
Author | : Simone Gressel |
Publisher | : SAGE |
Total Pages | : 354 |
Release | : 2020-10-12 |
Genre | : Business & Economics |
ISBN | : 1529738288 |
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Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers. The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of business and management. The book features chapters on cutting-edge topics, including: • Big data • Analytics • Managing emerging technologies and decision-making • Managing the ethics, security, privacy and legal aspects of data-driven decision-making The book is accompanied by an Instructor’s Manual, PowerPoint slides and access to journal articles. Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.
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