Machine To Machine Marketing M3 Via Anonymous Advertising Apps Anywhere Anytime A5
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Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)
Author | : Jesus Mena |
Publisher | : CRC Press |
Total Pages | : 439 |
Release | : 2016-04-19 |
Genre | : Business & Economics |
ISBN | : 1466566612 |
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In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe
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