Loyalty Myths
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Loyalty Myths
Author | : Timothy L. Keiningham |
Publisher | : John Wiley & Sons |
Total Pages | : 256 |
Release | : 2005-10-10 |
Genre | : Business & Economics |
ISBN | : 0471746835 |
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In Loyalty Myths, the authors have assembled53 of the most common beliefs about customer loyalty – all ofthem wrong or misconceived! Each of the beliefs in this book isdebunked with real-world examples. While other books speak inplatitudes; this book is the only one to validate each propositionwith real data. Granted unprecedented access to customer records from a varietyof multi-national corporations. Through these records, IpsosLoyalty was able to precisely track the impact of thiscustomer-centric construct on actual purchasing behavior. Theauthors’ findings and conclusions will stun business leadersaround the world. The lessons learned from these provide a trueguide for the proper use of customer loyalty.
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