Library Marketing and Communications

Library Marketing and Communications
Author: Cordelia Anderson
Publisher: American Library Association
Total Pages: 25
Release: 2020-09-01
Genre: Language Arts & Disciplines
ISBN: 0838947999


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Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organizational changes needed to help libraries answer the relevance question and maximize their marketing and communications efforts. Focusing on big-picture strategies, she shares lessons learned from her 20+ year career in library marketing and communications. No matter what type or size of library you help to lead, by reading this book you will - gain insight into why libraries need to tell their stories more effectively than they are today; - be able to craft a strategic roadmap for marketing your library and communicating its value in a variety of ways that resonate with key audiences; - see why improvements to the structure of your marketing and communications team can lead to better results; - learn practical methods for incorporating audience research into your planning; - know how to remove customer barriers and discontinue practices that are thwarting your marketing efforts; - receive guidance on preparing for potential crises; - understand how to be more community-focused by forming and sustaining partnerships; and - feel confident in engaging with stakeholders so that they become your library's best ambassadors. This book will shake up your marketing and communications approach, helping you implement real changes for lasting results.


Library Marketing and Communications
Language: en
Pages: 25
Authors: Cordelia Anderson
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2020-09-01 - Publisher: American Library Association

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Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership p
Blueprint for Your Library Marketing Plan
Language: en
Pages: 158
Authors: Patricia H. Fisher
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: American Library Association

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In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a co
Simple & Strategic Planning Guide for Library Marketing & Communications Directors
Language: en
Pages: 46
Authors: Cordelia Anderson
Categories: Libraries
Type: BOOK - Published: 2019 - Publisher:

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Marketing for Libraries and Information Agencies
Language: en
Pages: 152
Authors: Darlene E. Weingand
Categories: Business & Economics
Type: BOOK - Published: 1984 - Publisher: Norwood, N.J. : Ablex Publishing Corporation

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Library Public Relations, Promotions, and Communications
Language: en
Pages: 0
Authors: Lisa A. Wolfe
Categories: Libraries
Type: BOOK - Published: 2005 - Publisher:

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The popular first edition (1997) of Lisa Wolfe's guide has been totally revised---with five brand-new chapters: "Positioning Libraries in the 21st Century"; "Br