Keep Your Donors
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Keep Your Donors
| Author | : Tom Ahern |
| Publisher | : Wiley + ORM |
| Total Pages | : 429 |
| Release | : 2011-01-04 |
| Genre | : Business & Economics |
| ISBN | : 111804486X |
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Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donorsand keeping themfor many years to come.
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Language: en
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The most important word in all of fundraising has just four letters: CARE. Not give, not help, not work. CARE is the emotional, rational superglue that attracts
