International Public Relations
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International Public Relations
Author | : Patricia A. Curtin |
Publisher | : SAGE Publications |
Total Pages | : 321 |
Release | : 2007-01-18 |
Genre | : Language Arts & Disciplines |
ISBN | : 1452213283 |
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International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.
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