Integrated Organisational Communication
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Integrated Organisational Communication
Author | : Rachel Barker |
Publisher | : Juta and Company Ltd |
Total Pages | : 460 |
Release | : 2005-08 |
Genre | : Business & Economics |
ISBN | : 9780702166648 |
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This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practicing communications professional, emphasizes corporate branding, and focuses on an integrated approach to communication.
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