Integrated Marketing Communication

Integrated Marketing Communication
Author: THOMAS R.. SMITH FLYNN (JAMES R.. EARNHEARDT, ADAM C.)
Publisher:
Total Pages:
Release: 2019-12-20
Genre:
ISBN: 9781524943820


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Integrated Marketing Communication
Language: en
Pages:
Authors: THOMAS R.. SMITH FLYNN (JAMES R.. EARNHEARDT, ADAM C.)
Categories:
Type: BOOK - Published: 2019-12-20 - Publisher:

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Integrated Marketing Communications
Language: en
Pages: 379
Authors: Philip J. Kitchen
Categories: Business & Economics
Type: BOOK - Published: 2022-01-03 - Publisher: Springer Nature

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Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delive
Strategic Integrated Marketing Communications
Language: en
Pages: 335
Authors: Larry Percy
Categories: Business & Economics
Type: BOOK - Published: 2014-06-27 - Publisher: Routledge

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An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companie
Integrated Marketing Communication
Language: en
Pages: 199
Authors: Jeanne M. Persuit
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2016-09-22 - Publisher: Lexington Books

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Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential mark
Integrated Marketing Communication
Language: en
Pages: 369
Authors: Robyn Blakeman
Categories: Business & Economics
Type: BOOK - Published: 2018-02-01 - Publisher: Rowman & Littlefield

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Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integr