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Featuring the distinctive heights of Chinese culture, this book presents the readers with authors' insights into the concepts and passions of the Chinese nation over the past 5,000 years. On reading through this historical range of remarkable creativity and flair for innovation, still evident today in living artistic masterpieces and folk traditions, the readers interested in the Chinese culture will soon acquire a better understanding of the cultural character, life views, aesthetic pursuits and national spirit of the Chinese people, through every work of art or architecture, a fascinating story or legend
Featuring the distinctive heights of Chinese culture, this book presents the readers with authors' insights into the concepts and passions of the Chinese nation
This book investigates the internationalization of Chinese culture in recent decades and the global dimensions of Chinese culture from comparative and interdisc
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global domi
With the rise of China in the 21st century, this book offers a trans-cultural and thematic study of key Chinese concepts which influence modern day Chinese t
