Innovation Product Development And Commercialization
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Innovation, Product Development and Commercialization
| Author | : Dariush Rafinejad |
| Publisher | : J. Ross Publishing |
| Total Pages | : 440 |
| Release | : 2007-06-15 |
| Genre | : Business & Economics |
| ISBN | : 9781932159707 |
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This title uses a holistic approach to examine the diverse issues that managers face to channel resources in the right direction for commercial success. It details the commercialization of innovation and new products in fast-paced, high-tech markets and how to match tecnological advances to new market opportunities.
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