The Industrial Market Research Handbook

The Industrial Market Research Handbook
Author: Paul N. Hague
Publisher:
Total Pages: 345
Release: 1992-01-01
Genre: Marketing research
ISBN: 9780749407742


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Good industrial market research is one of the most valuable and respected business tools available to those in industry. By providing accurate information as the basis of forecasts, it reduces the risk in long-term planning and sales projections.


The Industrial Market Research Handbook
Language: en
Pages: 345
Authors: Paul N. Hague
Categories: Marketing research
Type: BOOK - Published: 1992-01-01 - Publisher:

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Good industrial market research is one of the most valuable and respected business tools available to those in industry. By providing accurate information as th
Business Marketing Research
Language: en
Pages: 0
Authors: K. Sutherland
Categories:
Type: BOOK - Published: 1991 - Publisher:

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Handbook of Market Research
Language: en
Pages: 0
Authors: Christian Homburg
Categories: Business & Economics
Type: BOOK - Published: 2021-12-03 - Publisher: Springer

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In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal app
Industrial Marketing Research (RLE Marketing)
Language: en
Pages: 440
Authors: Nicholas Stacey
Categories: Business & Economics
Type: BOOK - Published: 2014-09-15 - Publisher: Routledge

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The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing rese
Market Research Handbook
Language: en
Pages: 654
Authors: ESOMAR
Categories: Business & Economics
Type: BOOK - Published: 2008-04-30 - Publisher: John Wiley & Sons

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The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches i