India Inside
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India Inside
Author | : Nirmalya Kumar |
Publisher | : Harvard Business Press |
Total Pages | : 196 |
Release | : 2012 |
Genre | : Business & Economics |
ISBN | : 1422158756 |
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Kumar and Puranam study a new, more visible, consumer-oriented kind of innovation emerging in India of compact, low-cost, robust, and efficient products. New products such as Tata's Nano, Going Green's G-Wiz car, and GE's ECG machine exemplify this unique kind of Indian innovation which is marked by robustness.
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