Increasing Dominance - The Role of Advertising, Pricing and Product Design
Language: en
Pages: 0
Authors: Tobias Kretschmer
Categories:
Type: BOOK - Published: 2010 - Publisher:

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Despite the empirical relevance of advertising strategies in concentrated markets, the economics literature is largely silent on the effect of persuasive advert
Digital and Social Media Marketing
Language: en
Pages: 337
Authors: Nripendra P. Rana
Categories: Business & Economics
Type: BOOK - Published: 2019-11-11 - Publisher: Springer Nature

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
ACCA Paper P5 - Advanced Performance Management Study Text
Language: en
Pages: 529
Authors: BPP Learning Media
Categories: Business & Economics
Type: BOOK - Published: 2009-07-01 - Publisher: BPP Learning Media

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The Association of Chartered Certified Accountants (ACCA) is the global body for professional accountants. With over 100 years of providing world-class accounti
The Psychology of Design
Language: en
Pages: 377
Authors: Rajeev Batra
Categories: Business & Economics
Type: BOOK - Published: 2015-07-24 - Publisher: Routledge

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Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes
Army Organizational Effectiveness Journal
Language: en
Pages: 210
Authors:
Categories: Organizational effectiveness
Type: BOOK - Published: 1984 - Publisher:

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