How To Make Brilliant Stuff That People Love And Make Big Money Out Of It
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How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It
Author | : Patrick W. Jordan |
Publisher | : John Wiley & Sons |
Total Pages | : 126 |
Release | : 2003-03-28 |
Genre | : Business & Economics |
ISBN | : 0470856432 |
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This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase "total design" engages consumers on all levels.
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