Hospitality Branding
Language: en
Pages: 191

Hospitality Branding

Authors: Chekitan S. Dev
Categories: Business & Economics
Type: BOOK - Published: 2012-11-01 - Publisher: Cornell University Press

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In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing a
Handbook of Hospitality Marketing Management
Language: en
Pages: 576

Handbook of Hospitality Marketing Management

Authors: Haemoon Oh
Categories: Business & Economics
Type: BOOK - Published: 2009-11-04 - Publisher: Routledge

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This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. In
Employer Branding for the Hospitality and Tourism Industry
Language: en
Pages: 263

Employer Branding for the Hospitality and Tourism Industry

Authors: Sjoerd Gehrels
Categories: Business & Economics
Type: BOOK - Published: 2019-07-10 - Publisher: Emerald Group Publishing

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This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the emplo
Hospitality Marketing
Language: en
Pages: 435

Hospitality Marketing

Authors: Francis Buttle
Categories: Business & Economics
Type: BOOK - Published: 2016-10-04 - Publisher: Taylor & Francis

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This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketin
Hospitality Marketing Management
Language: en
Pages: 673

Hospitality Marketing Management

Authors: Robert D. Reid
Categories: Business & Economics
Type: BOOK - Published: 2009-02-09 - Publisher: John Wiley and Sons

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Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitali