Essentials of Health Care Marketing

Essentials of Health Care Marketing
Author: Berkowitz
Publisher: Jones & Bartlett Publishers
Total Pages: 609
Release: 2016-08-15
Genre: Business & Economics
ISBN: 1284094316


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Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.


Essentials of Health Care Marketing
Language: en
Pages: 609
Authors: Berkowitz
Categories: Business & Economics
Type: BOOK - Published: 2016-08-15 - Publisher: Jones & Bartlett Publishers

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Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular
Health Care Market Strategy
Language: en
Pages: 338
Authors: Steven G. Hillestad
Categories: Medical
Type: BOOK - Published: 2018-11-30 - Publisher: Jones & Bartlett Learning

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Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and impl
Health Care Marketing
Language: en
Pages: 337
Authors: John L. Fortenberry
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: Jones & Bartlett Learning

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Written from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing t
Cases in Health Care Marketing
Language: en
Pages: 253
Authors: John L. Fortenberry
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Jones & Bartlett Learning

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Cases in Health Care Marketingfeatures over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven secti
Modern Health Care Marketing
Language: en
Pages: 515
Authors: Gamini Gunawardane
Categories: Business & Economics
Type: BOOK - Published: 2020-06-05 - Publisher: World Scientific

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This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This