Handbook On Cross Cultural Marketing
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Language: en
Pages: 304
Pages: 304
Type: BOOK - Published: 2020-09-25 - Publisher: Edward Elgar Publishing
This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topi
Language: en
Pages: 392
Pages: 392
Type: BOOK - Published: 2014-04-08 - Publisher: Routledge
Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, w
Language: en
Pages: 392
Pages: 392
Type: BOOK - Published: 1999-01-01 - Publisher: Routledge
Going Global Can Be A Risky Business If You Don'T Divest Youself Of Your Ethnocentric Thinking. Handbook Of Cross-Cultural Marketing Shows You How To Sensitize
Language: en
Pages: 247
Pages: 247
Type: BOOK - Published: 2022-10-11 - Publisher: Edward Elgar Publishing
Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this
Language: en
Pages: 641
Pages: 641
Type: BOOK - Published: 2021-11-29 - Publisher: Taylor & Francis
An invaluable contribution to the area of leadership studies, the Handbook of International and Cross-Cultural Leadership Research Processes: Perspectives, Prac