Handbook Of Tourist Behavior
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Handbook of Tourist Behavior
Author | : Metin Kozak |
Publisher | : Routledge |
Total Pages | : 286 |
Release | : 2009-01-13 |
Genre | : Business & Economics |
ISBN | : 1135849129 |
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In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.
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