Handbook Of Survey Research
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Handbook of Survey Research
| Author | : Peter V. Marsden |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 905 |
| Release | : 2010-04-28 |
| Genre | : Social Science |
| ISBN | : 1848552246 |
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With chapters on: sampling; measurement; questionnaire construction and question writing; survey implementation and management; survey data analysis; special types of surveys; and integrating surveys with other data collection methods, this title includes topics such as measurement models, the role of cognitive psychology, and surveying networks.
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Information is a vitally important asset for today's organizations--often even more important than financial, technical, or human resources. Survey research is
