Handbook of Research on Customer Equity in Marketing

Handbook of Research on Customer Equity in Marketing
Author: V. Kumar
Publisher: Edward Elgar Publishing
Total Pages: 521
Release: 2015-01-30
Genre: Business & Economics
ISBN: 1781004986
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Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizin


Handbook of Research on Customer Equity in Marketing
Language: en
Pages: 521

Handbook of Research on Customer Equity in Marketing

Authors: V. Kumar
Categories: Business & Economics
Type: BOOK - Published: 2015-01-30 - Publisher: Edward Elgar Publishing

GET EBOOK

Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related
The Handbook of Marketing Research
Language: en
Pages: 721

The Handbook of Marketing Research

Authors: Rajiv Grover
Categories: Business & Economics
Type: BOOK - Published: 2006-06-23 - Publisher: SAGE

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The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi
Customer Equity
Language: en
Pages: 109

Customer Equity

Authors: Julian Villanueva
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Now Publishers Inc

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Customer Equity reviews current models, offers a typology, and examines the fundamental question of whether a customer equity orientation can put a firm in a co
Handbook of Research on Integrating Social Media into Strategic Marketing
Language: en
Pages: 462

Handbook of Research on Integrating Social Media into Strategic Marketing

Authors: Hajli, Nick
Categories: Business & Economics
Type: BOOK - Published: 2015-04-30 - Publisher: IGI Global

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To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeh
Customer Equity
Language: en
Pages: 228

Customer Equity

Authors: Robert C. Blattberg
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: Harvard Business Press

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What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology - and information - i