Handbook of Research on Contemporary Consumerism
Language: en
Pages: 383
Authors: Kaufmann, Hans Ruediger
Categories: Business & Economics
Type: BOOK - Published: 2019-09-20 - Publisher: IGI Global

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Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Con
Handbook of Research on the Impact of Fandom in Society and Consumerism
Language: en
Pages: 605
Authors: Wang, Cheng Lu
Categories: Business & Economics
Type: BOOK - Published: 2019-10-25 - Publisher: IGI Global

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Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and e
Handbook of Research on Consumerism and Buying Behavior in Developing Nations
Language: en
Pages: 594
Authors: Gbadamosi, Ayantunji
Categories: Business & Economics
Type: BOOK - Published: 2016-05-31 - Publisher: IGI Global

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Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by of
Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer
Language: en
Pages: 532
Authors: Dadwal, Sumesh Singh
Categories: Business & Economics
Type: BOOK - Published: 2019-11-15 - Publisher: IGI Global

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Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this
Consumer Culture
Language: en
Pages:
Authors: Douglas J. Goodman
Categories:
Type: BOOK - Published: 2004 - Publisher:

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