Handbook of Hospitality Marketing Management

Handbook of Hospitality Marketing Management
Author: Haemoon Oh
Publisher: Routledge
Total Pages: 576
Release: 2009-11-04
Genre: Business & Economics
ISBN: 1136399976


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This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.


Handbook of Hospitality Marketing Management
Language: en
Pages: 576
Authors: Haemoon Oh
Categories: Business & Economics
Type: BOOK - Published: 2009-11-04 - Publisher: Routledge

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This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. In
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Handbook of Hospitality Marketing Management
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This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. In
Handbook of Hospitality Strategic Management
Language: en
Pages: 512
Authors: Michael Olsen
Categories: Business & Economics
Type: BOOK - Published: 2008-09-10 - Publisher: Routledge

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Handbook of Hospitality Strategic Management provides a critical review of mainstream hospitality strategic management research topics. Internationally recogniz