Guerrilla Marketing Field Guide
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Guerrilla Marketing Field Guide
Author | : Jay Levinson |
Publisher | : Entrepreneur Press |
Total Pages | : 202 |
Release | : 2013-02-01 |
Genre | : Business & Economics |
ISBN | : 1613081863 |
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Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers—all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished.