Global Strategic Management
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Global Strategic Management
Author | : Jedrzej George Frynas |
Publisher | : Oxford University Press, USA |
Total Pages | : 445 |
Release | : 2015 |
Genre | : Business & Economics |
ISBN | : 0198706596 |
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Emphasising the essential techniques of business best practices, this title offers thorough analysis and discussions on concepts such as environmental analysis, strategy development and strategy implementation.
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The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil co