Global Brand Power
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Global Brand Power
| Author | : Barbara E. Kahn |
| Publisher | : University of Pennsylvania Press |
| Total Pages | : 132 |
| Release | : 2013-03-05 |
| Genre | : Business & Economics |
| ISBN | : 1613631308 |
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Wharton professor Barbara Kahn brings brand management into the 21st century. Global Brand Power is filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands.
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Language: en
Pages: 132
Pages: 132
Type: BOOK - Published: 2013-03-05 - Publisher: University of Pennsylvania Press
Wharton professor Barbara Kahn brings brand management into the 21st century. Global Brand Power is filled with stories about how Coca-Cola, The Estée Lauder C
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Pages: 133
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