Getting Started With Conjoint Analysis Strategies For Product Design And Pricing Research
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Getting started with conjoint analysis : strategies for product design and pricing research
Author | : Bryan K. Orme |
Publisher | : |
Total Pages | : 234 |
Release | : 2014 |
Genre | : Conjoint analysis (Marketing) |
ISBN | : 9781601471116 |
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Offers a practical, accessible introduction to conjoint analysis appropriate for business managers involved in marketing and strategic planning, research analysts, and university students.
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