Getting Started With Conjoint Analysis
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Getting started with conjoint analysis : strategies for product design and pricing research
| Author | : Bryan K. Orme |
| Publisher | : |
| Total Pages | : 234 |
| Release | : 2014 |
| Genre | : Conjoint analysis (Marketing) |
| ISBN | : 9781601471116 |
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Offers a practical, accessible introduction to conjoint analysis appropriate for business managers involved in marketing and strategic planning, research analysts, and university students.
Getting started with conjoint analysis : strategies for product design and pricing research Related Books
Language: en
Pages: 234
Pages: 234
Type: BOOK - Published: 2014 - Publisher:
Offers a practical, accessible introduction to conjoint analysis appropriate for business managers involved in marketing and strategic planning, research analys
Language: en
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Type: BOOK - Published: 2006 - Publisher: Research Publishers LLC
Conjoint analysis goes beyond simple surveys, providing a more realistic approach to understanding consumer attitudes, opinions, and behavior. Introduced as a f
Language: en
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Pages: 234
Type: BOOK - Published: 2014 - Publisher:
Language: en
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Pages: 401
Type: BOOK - Published: 2014-02-20 - Publisher: Springer Science & Business Media
Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally
Language: en
Pages: 190
Pages: 190
Type: BOOK - Published: 2010-08-03 - Publisher: CRC Press
Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to dev
