Eventful Cities
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Eventful Cities
| Author | : Greg Richards |
| Publisher | : Routledge |
| Total Pages | : 535 |
| Release | : 2012-05-31 |
| Genre | : Business & Economics |
| ISBN | : 1136440151 |
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* Analyses the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic context * Provides a unique blend of practical and academic analysis, with a selection of major festivals and cities where ‘the event' has had an important element of development strategy * Examines the reasons why different stakeholders should collaborate, as well as the reasons why partnerships succeed or fail
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