ESSAYS IN ADVERTISING MESSAGES, MASS MEDIA, AND PRODUCT POSITIONING.
Language: en
Pages:
Authors: Jun Bum Kwon
Categories:
Type: BOOK - Published: 2017 - Publisher:

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In my dissertation, I apply emerging big data methodologies to measure the effects of advertising content and detect potential product segments. First, I explor
Handbook of Product Placement in the Mass Media
Language: en
Pages: 291
Authors: Mary-Lou Galician
Categories: Business & Economics
Type: BOOK - Published: 2004-05-28 - Publisher: Routledge

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Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Mar
Product Placement
Language: en
Pages: 67
Authors: Johanna Bueß
Categories: Business & Economics
Type: BOOK - Published: 2004-06-04 - Publisher: diplom.de

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Inhaltsangabe:Abstract: Product placement has become increasingly common in recent years. This paper analyses the practice of placing brands in films and televi
Social Issue of Advertising
Language: en
Pages: 240
Authors: Kara Chan
Categories: Business & Economics
Type: BOOK - Published: 2016-12-01 - Publisher: City University of HK Press

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Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the question “Does advertisi
Critical Studies in Media Commercialism
Language: en
Pages: 360
Authors: Robin Andersen
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher:

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This collection of essays explores the trends, methods and consequences of media commercialism in the late 20th century. Each deals with a different aspect of c