Empathetic Marketing
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Empathetic Marketing
Author | : M. Ingwer |
Publisher | : Springer |
Total Pages | : 235 |
Release | : 2017-07-01 |
Genre | : Business & Economics |
ISBN | : 1137512008 |
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With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.
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