Emerging Markets Rule Growth Strategies Of The New Global Giants
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The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Wi
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Language: en
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Type: BOOK - Published: 2011-02-01 - Publisher: Rowman & Littlefield
Emerging market economies (EMEs) have become the darlings of international investors and the focus of enormous attention in academic, media, and policy circles.
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A new breed of powerhouse companies from the emerging markets is catching their Western competitors off-guard. Household names of today - IBM, Ford, Wal-Mart -