Electric Guitar Making Marketing

This book tells you everything about building professional electric guitars, from the selection of the wood all the way up to the finishing and the setup. It's all about leaving your dentin the universe in the shape of the most beautiful, incredibly sounding guitar you can make. But building a guitar professionally starts before you even cut the wood: You need to setup a proper workplace, define your identity as guitar maker, and decide the guiding principles of your endeavor as luthier. And then you have to sell the things, of course. So the last part is focused in the marketing process. You will read about positioning your brand, pricingyour instruments, photographing them, promoting them, building a great website for your lutherie business, using social networking to show your work to the world, and managing and closing guitar sales. Written by renowned luthier Leo Lospennato (author of the bestseller "Electric Guitar and Bass Design") this book represents the new standard in solid-body guitar making, and the only resource that presents in depth both the technical and commercial aspects of the fascinating art of building musical instruments."