Consumer Behaviour in Marketing Strategy

Consumer Behaviour in Marketing Strategy
Author: John A. Howard
Publisher: Prentice Hall
Total Pages: 375
Release: 1989-01-01
Genre: Consumer behavior
ISBN: 9780131696402


Download Consumer Behaviour in Marketing Strategy Book in PDF, Epub and Kindle


Consumer Behaviour in Marketing Strategy
Language: en
Pages: 375
Authors: John A. Howard
Categories: Consumer behavior
Type: BOOK - Published: 1989-01-01 - Publisher: Prentice Hall

GET EBOOK

El Comportamiento del Consumidor en la Estrategia de Marketing (Consumer Behavior in Marketing Strategy)
Language: es
Pages: 536
Authors: John A. Howard
Categories: Business & Economics
Type: BOOK - Published: 1993-10 - Publisher: Ediciones Díaz de Santos

GET EBOOK

El objetivo del presente libro es proporcionar herramientas conceptuales y técnicas que el lector podrá aplicar en la práctica de marketing, tanto si persigu
Buyer Behavior in Marketing Strategy
Language: en
Pages: 632
Authors: John A. Howard
Categories: Business & Economics
Type: BOOK - Published: 1994 - Publisher:

GET EBOOK

This text outlines The Consumer Decision Model as a framework for applying consumer buying theory into marketing practice. It also shows how marketing strategie
Computer Applications for Consumer Behavior in Marketing Strategy
Language: en
Pages: 228
Authors: John A. Howard
Categories: Business & Economics
Type: BOOK - Published: 1988 - Publisher:

GET EBOOK

Comportamiento del consumidor : decisiones y estrategia de marketing
Language: es
Pages: 507
Authors: Ildefonso Grande Esteban
Categories: Business & Economics
Type: BOOK - Published: 2013-02 - Publisher: ESIC Editorial

GET EBOOK

En la actualidad no se concibe adquirir conocimientos de marketing sin que paralelamente se estudie el comportamiento del consumidor. Son las dos caras de una m