Effective Public Relations
Language: en
Pages: 616
Authors: Scott M. Cutlip
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher:

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Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices
Effective Public Relations
Language: en
Pages: 504
Authors: Glen M. Broom
Categories: Haster, Public relations
Type: BOOK - Published: 2008 - Publisher: Pearson/Education

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For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in
Excellent Public Relations and Effective Organizations
Language: en
Pages: 774
Authors: James E. Grunig
Categories: Business & Economics
Type: BOOK - Published: 2003-01-30 - Publisher: Routledge

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This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicat
Effective Media Relations
Language: en
Pages: 164
Authors: Michael Bland
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Kogan Page Publishers

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Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverag
Effective Public Relations
Language: en
Pages: 612
Authors: Scott M. Cutlip
Categories: Public relations
Type: BOOK - Published: 1962 - Publisher: Pearson Education India

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