Digital Business And E Commerce Management 6th Edn Pdf Ebook
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Digital Business and E-Commerce Management 6th edn PDF eBook
Author | : Dave Chaffey |
Publisher | : Pearson Higher Ed |
Total Pages | : 714 |
Release | : 2014-08-28 |
Genre | : Business & Economics |
ISBN | : 0273786571 |
Download Digital Business and E-Commerce Management 6th edn PDF eBook Book in PDF, Epub and Kindle
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
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