Digital and Marketing Asset Management
Language: en
Pages: 241
Authors: Theresa Regli
Categories: Computers
Type: BOOK - Published: 2016-08-02 - Publisher: Rosenfeld Media

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The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how
Digital Asset Management in Theory and Practice
Language: en
Pages: 224
Authors: Mark Hedges
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2014-10 - Publisher: Facet Pub

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This practical handbook provides information professionals with everything they need to know to effectively manage digital content and information. The book add
Digital Marketing Fundamentals
Language: en
Pages: 809
Authors: Marjolein Visser
Categories: Business & Economics
Type: BOOK - Published: 2019-11-04 - Publisher: Routledge

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Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital M
Hacking Marketing
Language: en
Pages: 290
Authors: Scott Brinker
Categories: Business & Economics
Type: BOOK - Published: 2016-03-02 - Publisher: John Wiley & Sons

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Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than i
Professional Content Management Systems
Language: en
Pages: 330
Authors: Andreas Mauthe
Categories: Technology & Engineering
Type: BOOK - Published: 2005-08-05 - Publisher: John Wiley & Sons

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Content and Content Management are core topics in the IT and broadcast industry. However these terms have not been clearly defined for those learning the field.