Dictionary Of Marketing Communications
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Dictionary of Marketing Communications
| Author | : Norman A. P. Govoni |
| Publisher | : SAGE |
| Total Pages | : 260 |
| Release | : 2004 |
| Genre | : Business & Economics |
| ISBN | : 9780761927716 |
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With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
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