Destination Branding for Small Cities

Destination Branding for Small Cities
Author: Bill Baker
Publisher: Destination Branding Book
Total Pages: 196
Release: 2007
Genre: Business & Economics
ISBN: 9780979707605


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This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templates and checklists to help breathe life into a small city brand.