Destination Branding For Small Cities
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Destination Branding for Small Cities
Author | : Bill Baker |
Publisher | : Destination Branding Book |
Total Pages | : 196 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 9780979707605 |
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This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templates and checklists to help breathe life into a small city brand.