Customer Intimacy
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Customer Intimacy
Author | : Fred Wiersema |
Publisher | : Claremont |
Total Pages | : 221 |
Release | : 1998 |
Genre | : Customer relations |
ISBN | : 9780006388395 |
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Originally published in 1987, this paperback, from the author of THE DISCIPLINE OF MARKET LEADERS demonstrates how companies can profit from establishing more co-operative customer-supplier relationships and describes how customer intimacy works, how to implement it and what pitfalls to look out for. Illustrated with examples from top companies.
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Language: en
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