Crossing The Chasm
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Crossing the Chasm
| Author | : Geoffrey A. Moore |
| Publisher | : Harper Collins |
| Total Pages | : 254 |
| Release | : 2009-03-17 |
| Genre | : Business & Economics |
| ISBN | : 0061795860 |
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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