Cross Cultural Design For It Products And Services
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Cross-Cultural Design for IT Products and Services
Author | : Pei-Luen Rau |
Publisher | : CRC Press |
Total Pages | : 261 |
Release | : 2012-12-04 |
Genre | : Computers |
ISBN | : 1439838747 |
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With the increase of globalization of business and industry, IT products and services are often produced and marketed across geographical cultural boundaries without adequate consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder t
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